IDEATION
Project was on a tight timeline so we jumped right into it, building it out in Rhino so we could size it in real time with 3D tech assets.
We originally designed this to be in canvas. A carry all solution to your tech accessories.
Another product born of the push to create a tech accessories category at U Brands.
MANUFACTURING PROCESS
Example of manufacturing spec sheet
First prototype was not the right size to fit what we intended, and the materials we were getting from factories left a lot to be desired.
So we tried again.
REFINEMENT
We revisited the product for our back to school tech endcap with Target, which meant a change in CMF to the collection strategy I had been tasked with and a thicker body to make sure it could fit what we wanted it to
FINAL PRODUCT
The Corduroy Dual-Zip Tech Organizer was part of the Back to School Target endcap in stores from July 2025-September 2025
